weston jon bouchér
 

Weston Jon Bouchér is a menswear designer, agency-repped model, and youtuber based out of San Diego. Weston’s love for the creative world has translated into a body of work spanning across multiple decades and industries. Weston was born in Los Angeles, California and then relocated at a young age to San Diego and has been there ever since for the year round sunshine, laid back lifestyle and ocean air.

Fresh out of high school, Weston initially went to a trade school to study 3D modeling in the hopes of being in the video game industry. About 7 months in, he left the program early and aggressively pursued a QA/testing position at Midway Games(Mortal Kombat). Weston went on to work in the video game industry for 7 years and eventually landed a Producer role.

Once Midway Games was acquired by Warner Bros, Weston then pivoted to learning photography and starting a business/studio after having photographed as a hobby during his work trips overseas with Midway Games. Weston spent 13 years in the photography industry, shooting everything from apparel to products to people to events and more(portfolio).

Not to be overshadowed by photography and gaming, since High School Weston had a strong passion for music/songwriting and had also been in rock bands as a guitarist/vocalist outside of his full time jobs. Writing and recording several albums in the band Spero Lumina, and then going on to compose his own original production music for film/tv/media, including some Voiceover work. Additionally he studied classical guitar and performed in an ensemble based in La Jolla, CA.

Through his network of photography contacts, Weston landed a modeling audition for Harley Davidson motorcycles. Weston booked the job and loved the experience/challenge so much he took initiative to pursue several modeling agency “open castings” until one would eventually sign him.

From a young age, Weston took a strong interest in health & fitness, which would later serve him well with the discipline required to be “camera-ready” at all times. Weston went on to model full time for over 11 years with 9 agencies, worldwide(Wilhelmina, LA Models). Working with a plethora of legacy brands and landing a Men’s Health Magazine Cover while working in Cape Town, South Africa(Mercedes Benz, LG Electronics, Cadillac, Polo, Lexus, Philipp Plein, Capital One, Martini & Rossi/Bacardi, GMC, Southwest Airlines, Hyundai, Mattel, Ford Motors, MasterCard).

During this time, he started a Youtube channel to share his industry experience on health and fitness, grooming, style and beyond. The response from men who were interested in self-improvement and self-care was overwhelming. Weston’s channel grew very quickly and presented more potential to help men in the area of style and fashion. This led him to apply his experience and exposure in the fashion world to creating and designing his own menswear line, Weston Jon Bouchér. Which he currently is dedicated to, full-time.

Weston lives in Cardiff By The Sea, loves beach volleyball, WW2 era motorcycles, classical guitar, philanthropic causes, world travel, being present, and his numero uno role model is Christ.